Generated $300K in pipeline from highly targeted outreach

Objective:
Create a targeted campaign to generate qualified leads from architects and designers by offering a branded incentive and gathering information on potential project applications for Vaask’s touchless hand sanitizer system.

Project Overview:
To help Vaask break into new commercial projects, I developed a creative campaign offering a free high-quality branded mug to architects and designers in exchange for insight on where Vaask’s product could best be placed in their upcoming work. This campaign served a dual purpose: boost brand visibility and collect high-quality leads with specific project context.

What I Did:

• Developed the campaign concept and messaging from the ground up.

• Designed and built a custom landing page in HubSpot featuring a detailed submission form.

• Wrote and automated a series of follow-up emails and thank-you messages to maintain engagement and guide leads through the funnel.

• Managed all technical setup in HubSpot, including form automation, CRM integration, and lead routing.

• Researched, negotiated, and purchased targeted digital placements in major industry publications, including Architectural Record, Airport News Today, and Healthcare Design.

• Created custom UTM tracking to monitor performance across every channel and publication.

• Oversaw and implemented campaign creative, copy, and coordination with media contacts.

Results:

• Collected over 400 highly qualified leads in the exact target audience

• Generated over $300,000 in pipeline deal value

• Strengthened relationships with top commercial architecture firms

• Elevated Vaask’s visibility in key industries through highly visible ad placements

Tools Used:
HubSpot, Landing Page Design, Email Marketing, CRM Management, Media Buying, UTM Tracking, Copywriting, Campaign Strategy